Benefits
Successful marketing claim results in high sales. Company, however, needs to make sure that the claim complies with the regulations and will not be sued by consumers or competitors. Therefore, you will need supports scientifically and legally.

Conduction model
Product study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
Employing event marketing and topic marketing tools is getting popular. The events and topics can be from globally and locally. The question is how you can have one for the local markets without conflicting with the local culture.

Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
Sensory attractions to be marketing tool is also getting popular for many industries. You can utilize sight attraction, odor attraction, flavor memory, tactile motivation, music motivation as marketing tools. You, however, need to make sure your sensory perception can be deliver to other the same way. You, therefore, need to work on it creatively and scientifically the same time.

Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
Commercialization from the innovation is a long way and several aspects need to be worked on. Both technical possibility (including regulatory issues) and marketing possibility need to be overcome. Help from open sources is usually necessary.

Conduction model
Idea study→ Possibility assessment (technic-oriented & market-oriented)→Proposal with design→ Communication with consigner→Contracted consignment→Project/Consultant conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
The era of big data is here. How traditional companies can utilize it on decision making ? Data analysis and interpretation are critical on this need. Multivariate analysis can let you to look at the data from different departments or different fields. To set up the data management system and to integrate it into decision making chain will be your focus.

Conduction model
Data sources study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits

Benefits
None of the products can meet the requirements of all populations. Segmentation is for sure for now. The question is to find the right segmentation criteria for your products. The criteria can be demographic, personality-oriented, psychological, sensory, social-oriented or even the combinations. You will need to get it with right analysis for the target local markets.

Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
There are always possibilities for any market. Real opportunity needs to be identified carefully. You need to combine your competence and consumer behaviors to cut in. How to identify the opportunity without bias will be the key.

Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
To learn more about the local industrial environment is always a critical homework you need to do before you get into the market. You always can find the general information for the general industrial environment but not the specific industrial one. You have to collect it by yourself.

Conduction model
Category/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
Market trends are always one of the homework that you got to prepare in advance to get into a market. Of course, it depends on either you want to have primary data or secondary data. Geographical relationship will be the issue to think about.

Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
To learn more about your product competence with your competitors' on the same market is important for setup of marketing program. To analyze the competence objectively will need open source to do so.

Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
More and more companies recognize the communication of product concept between the brand and her consumers is critical before to convince consumer to try it out. Should you know consumer's acceptance of your product concept before you even start the product development ?

Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
All B2C companies want to know what the consumers' perceptions of the product are either before product launch or during the market life cycle management.

Conduction model
Product/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
Either B2B or B2C companies want to know what the satisfaction degree of their customers are in terms of either products or services.

Conduction model
Target/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG

Benefits
Some of the marketing team of international brands would like to learn more about the consumer behaviors before they can design better marketing program for the target market.

Conduction model
Category/company study→Known cases comparison→Possibility assessment→Proposal with design→ Communication with consigner→Contracted consignment→Project conduction

Solutions

1.conducted by own local staff; 2.hire local consultants; 3.hire SCG